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Brad Londy

2 min read

The “A” word

Call it “branded content.” Call it whatever you like. Just don’t call it “advertising.” Why have so many in the industry become...

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Brad Londy

2 min read

Will artificial intelligence hijack the agency creative department?

The recent Burger King spots poking fun at AI’s creative prowess got lots of press (and accolades). But underlying the cheeky spots was a...

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Brad Londy

1 min read

5 words or less

I have a strong belief about branding. If you can’t define your brand in five words or less, you really don’t understand what your brand...

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Brad Londy

2 min read

Lessons from David and Goliath

What emerging brands can learn from the biblical tale. It’s a story for the ages—the biblical tale of a teenage boy confronting a...

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Brad Londy

2 min read

Will Facebook ever face up?

In an insightful op-ed in Saturday’s New York Times, Bret Stephens cites a tale from Plato’s “Phaedrus,” to reflect on the recent news...

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Brad Londy

2 min read

The disruption is real—and welcome.

The DOJ’s unsubstantiated claims against five agency holding companies regarding media-buying practices has taken a toll. There’s been a...

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